MISSION SUPPORT: Video & Photo Shoots
During our first year as the agency of record for the OC Fair & Event Center, the Rocket Launch team was eagerly looking ahead at ways to prepare for and increase efficiencies in the coming years. One of the most essential opportunities we identified was helping equip the organization for its future marketing needs by enhancing and refreshing its library of high-quality visual assets featuring its own guests, partners, and vendors. No stock footage here!
Our Rocketeers got to work planning two full-day shoots to capture all of the fair fun from thrilling rides to fair animals, midway games and all the fair food you can imagine.
Our creative team compiled a comprehensive shot list to ensure we could capture key footage of both candid and posed photos and video clips covering all the fair’s main features and some of its hidden gems. In addition to lifestyle shots, we also planned a dedicated food photo shoot to capture some of the gorgeously delicious treats offered by the fair’s 100+ food vendors. Sweet and savory, and everything fried, oh my!
Each shoot required a carefully planned timeline during Fair operations ensuring both daytime and nighttime action and guaranteeing as much variety as possible. Day one was a 12-hour, day-to-night shoot devoted to footage of people enjoying the attractions, rides, games, shopping, farm animals, concerts, and more. Multiple camera operators allowed our team to cover the 150-acre venue to photograph and film more than 400 useable shots – an incredible amount of footage for a single day shoot!
The day two timeline detailed eight hours dedicated to the tastes of the fair – more than 100 of them! With two photographers and a food stylist, our team captured hundreds of images, including different angles, setups, and variations for almost every item. Each delicious dish, treat, or drink was styled to ensure its freshest appearance and photographed in a studio setting. Some of the more popular and unique items were also pictured outdoors and in a lifestyle manner.
These two days were absolute high points in our first year working with the OC Fair! We’re excited to see this library of incredible assets come to life across the website, advertising, commercial spots, social media and more over the coming years.
This video highlights some of our favorite clips and stills from the shoot. Is it time to update your visual assets? We can help. Contact us today!