MISSION SUPPORT: Television Commercial
One of the highlights of working with the OC Fair in 2022 was the opportunity to produce a television commercial around their 2022 theme, “Feel the Sunshine”. Our creative team presented two original concepts for this spot, but the client’s smiles and head-bopping that came with the “Walking on Sunshine” audio track made it clear this was our winner.
Our goal in storyboarding this commercial was to marry the illustration-based creative that had already been established with live action visuals in order to convey the fun-filled excitement of the fair while still maintaining the integrity of the theme. By adding dynamic graphics and movement to the live action visuals, we were able to match the energy of the music and easily integrate some of the illustrations and creative that helped sew the theme elements together.
As a finished product, we think that this spot does a great job showing that there’s something fun for everyone at the OC Fair. The re-recording of the song lyrics to match the theme “Feel the Sunshine” was the perfect customized touch and made this commercial especially attention-getting and memorable.
This commercial aired in 15 and 30-second versions in both English and Spanish across broadcast, connected TV and digital formats.