Boys & Girls Clubs of Central Orange Coast
Strategic Flight Plan
The Boys & Girls Clubs of Central Orange Coast was launching a bold $6 million capital campaign to redevelop four of its Club sites. The “Pursuing Greatness” campaign aimed to equip each location with the tools and resources needed for 21st-century success, while increasing their capacity to serve more kids and families. Rocket Launch was recruited to serve as a strategic communications partner to raise awareness of the campaign and influence behavior to generate donations.
Mission Results
- 58 earned placements for the brand and capital campaign
- 42 million+ impressions in LA/OC media markets
- 35 interviews with executive leadership team
- 14 hosted brand and media events
- Raised $7.5 million in funds, exceeding goal by 25%
Mission Support
- Public Relations
- Social Media
See Our Work
Boys & Girls Clubs of Central Orange Coast
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