How do you ENSURE EVERY CHILD HAS MENTORS AND CHAMPIONS IN THEIR LIFE?

YOU INSPIRE THEM TO PURSUE GREATNESS AT A BOYS & GIRLS CLUB.

Boys & Girls Clubs of Central Orange Coast

Strategic Flight Plan

The Boys & Girls Clubs of Central Orange Coast was launching a bold $6 million capital campaign to redevelop four of its Club sites. The “Pursuing Greatness” campaign aimed to equip each location with the tools and resources needed for the 21st-century success, while increasing their capacity to serve more kids and families. Rocket Launch was recruited to serve as a strategic communications partner to raise awareness of the campaign and influence behavior to generate donations.

Mission Results

  • 58 earned placements for the brand and capital campaign
  • 42 million+ impressions in LA/OC media markets
  • 35 interviews with executive leadership team
  • 14 hosted brand and media events
  • Raised $7.5 million in funds, exceeding goal by 25%

Mission Support

  • Public Relations
  • Social Media & Influencers

See Our Work

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