Boys & Girls Clubs of Central Orange Coast

Strategic Flight Plan

The Boys & Girls Clubs of Central Orange Coast was launching a bold $6 million capital campaign to redevelop four of its Club sites. The “Pursuing Greatness” campaign aimed to equip each location with the tools and resources needed for 21st-century success, while increasing their capacity to serve more kids and families. Rocket Launch was recruited to serve as a strategic communications partner to raise awareness of the campaign and influence behavior to generate donations.

Mission Results

• 58 earned placements for the brand and capital campaign
• 42 million+ impressions in LA/OC media markets
• 35 interviews with executive leadership team
• 14 hosted brand and media events
• Raised $7.5 million in funds, exceeding goal by 25%