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How do you start a cosmetics brand from scratch?

Focus on brand and craft the perfect palette of marketing tactics.
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Client

Pink Dust Cosmetics

Industry

Consumer Retail

Services

Full Service Marketing & Branding

Mission Objective

Pink Dust Cosmetics was developed from the knowledge and passion of a professional makeup artist and founded in 2016. With its product line nearly complete, Pink Dust needed more than just a brand identity and website to start selling product, they needed a full-scale digital marketing strategy – and a full-service marketing team – to successfully bring the product to market in the competitive beauty space. The Rocket Launch team has pioneered the marketing for Pink Dust since its inception, including brand development, website creation and SEO, digital marketing, influencer promotion, and social media.

Strategic Flight Plan

From the beginning, our team identified the opportunity to strategically position the founder of Pink Dust as the face of the brand. This enabled us to generate content that not only showcased the products but also provided value through tutorials, tips, and beauty inspiration. In addition, we leveraged a relationship with HGTV star and influencer Christina Hall to position Pink Dust as her go-to makeup brand.

At the core of the advertising strategy, we implemented a deliberate and results-driven digital campaign using search, retargeting, Facebook and Instagram to reach and cultivate new audiences with diligent intentionality around developing KPIs and consistently driving incremental sales. Our integrated, strategic approach tied together and leveraged social, influencer and advertising efforts across all platforms.

Mission Results

Since its inception in 2016, our team has helped to grow Pink Dust’s revenue into the millions of dollars annually and build a reliable marketing program that drives consistent and sustainable results. This digital marketing framework has become a conversion machine that maximizes ROI through the strategic integration of advertising, organic social media, website, email marketing and content development. These metrics represent some milestone highlights during our partnership with this client.

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ROI within 3 months of digital advertising launch
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of sales consistently generated by new customers
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blended return on ad spend

“With Rocket Launch as a partner, I was able to let the experts drive my marketing strategy. And the incredible results speak for themselves!”
— Shannon Houston, Founder

Brand Marketing Creative

Social Media

Website

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