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How does a nearly 100-year-old women’s shelter evolve to Advance its mission?

A complete brand and marketing makeover.


Mission DETAIL

WISEPlace, a transitional and emergency shelter for unaccompanied women, was at a critical turning point in its history. Under new executive leadership, the organization was preparing to announce a $21 million campaign to renovate and expand its nearly 100-year-old facility located in Santa Ana, California, and wanted to raise regional awareness of its programs and services. The team at Rocket Launch led a complete brand and marketing makeover, including an updated logo, brand visuals, narrative, and new website. All efforts of the rebrand and launch culminated with the “Help Them Home” giving event in which WISEPlace’s goal was to raise $40,000 in 24 hours. Additionally, with refreshed brand narrative in place, the Rocket Launch PR team drove the communication efforts for the campaign announcement, garnering local and regional coverage.

Mission Results

  • Raised $188,000 in 24 hours, surpassing original goal by 470%
  • Increased regional awareness through earned media placements
  • Over 38 million media impressions
  • New logo, brand collateral, website, brand photos

Mission Support

  • Marketing & Brand Development
  • Public Relations
  • Social Media
  • Creative & Production
  • Website Development

See Our Work

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