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Social Media Manager

Social Media Manager

Rocket Launch Marketing & PR is seeking an experienced social media manager to oversee the development, implementation, and day-to-day management of social media strategies for clients and the agency. This includes strategic planning, content creation, scheduling, community management, monitoring, and reporting. This position is also responsible for collaborating with internal teams to develop integrated marketing and PR strategies for clients.

The ideal candidate has 3–5 years of social media experience in an agency setting for brands, is highly organized, collaborative, creative, and has a positive can-do attitude. Candidates should demonstrate creative experience working with brands, building social media strategies to increase brand awareness, drive engagement, and generate leads. They must understand how to use primary social media platforms and have experience with graphic design and creating short-form videos.

Responsibilities

  • Develop and execute organic social media strategies that deliver against client goals and KPIs
  • Act as a day-to-day contact for clients, including account management and responses to timely requests
  • Collaborate with other team members to integrate social media with other marketing and PR initiatives
  • Oversight of agency social media department and management of a growing team
  • Full management of the execution and performance of organic social media efforts
  • Plan and curate content strategies for a range of clients and industries
  • Content curation for clients including on-site photo and video capture for social media use
  • Photo and video editing and copy development for social media purposes
  • Use of scheduling tools to get approvals and publish content
  • Oversee community management (monitoring and responding to comments and DMs)
  • Influencer relations, including research, outreach, contracts and briefs
  • Analyze social media performance metrics and generate reports to measure the effectiveness of campaigns
  • Summarize and communicate the status and performance of campaigns with internal teams and clients
  • Monitor social media trends, tools, and applications and recommend strategies to keep our team and clients ahead of the curve
  • Work with the team to guide agency social media efforts to elevate brand, image and awareness


Skills & Experience Required

  • Bachelor’s degree in related field
  • Minimum 3-5 years experience managing social media for multiple businesses/brands simultaneously in an agency environment
  • Experience managing others and establishing/overseeing processes and workflows
  • Expert knowledge of platforms like Facebook, Instagram, X, LinkedIn and TikTok
  • Knowledge of social media tools and software such as Sprout Social, Canva, Capcut and/or another scheduling, graphic design and video editing tools
  • Familiarity with social advertising tools required, experience managing campaigns a plus
  • Strong holistic digital marketing and digital media knowledge
  • Strong graphic design experience, specifically experience creating compelling social media content
  • A background in metrics and results-driven optimization
  • Strong analytical skills to track campaign performance and make data-driven decisions
  • Excellent copywriting and editing skills
  • Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
  • Highly organized with excellent attention to detail


Benefits of Being a Rocketeer

Rocket Launch offers a competitive salary and incredible benefits package, including 100% sponsored medical and dental plans for you, your spouse/partner and dependents, paid vacation time, parental leave, a company match 401(K) savings plan, and more!

If you are passionate about social media marketing and have a proven track record of success in managing social media accounts within an agency setting, we would love to hear from you. Please upload your resume and cover letter using the button below.

As an Equal Opportunity Employer, Rocket Launch Marketing & Public Relations does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry.

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