We marshal the power of social media and third-party influencers to give your brand a level of viral interactivity and authenticity that simply isn’t possible with traditional and digital media alone. From simple content creation to integrated engagement strategies, we recruit new brand loyalists while navigating new technologies and constantly evolving community standards.
Social Media Strategy
Our social media strategy begins with an in-depth social audit and competitor analysis for your brand, after which we develop a dynamic strategy, including brand identity, visual direction, communication guidelines, engagement strategy, hashtag strategy, and campaign/activation concepts. This integrated plan is optimized for each of your social channels and aims to maximize your social presence based on your brand’s overarching goals.
Partners & Influencers
We leverage the power of your brand’s biggest supporters to establish credibility and grow your reach across social platforms. We identify influencers and content creators that align with your brand to support campaigns, content creation, product launches, and more. We handle all communications between influencers to ensure a successful partnership.
In support of your customized social strategies, our team builds compelling, relevant and timely content that drives action and outcomes. We produce content optimized for each social channel including user-generated content, video, photography, graphic design, and animation. We collaborate with trusted creators and artists to bring your brand’s vision and messaging to life.
Social media is rooted in community interaction, and we ensure that your brand is fully immersed in online conversations. We develop authentic communication guidelines and response protocols to keep your brand engaged with your community. We also have full social listening capabilities to analyze conversations online about your brand, competitors, and the industry as a whole to inform our decisions on social.
We manage the day-to-day activities for each of your social platforms by creating monthly content calendars, developing captions, scheduling and publishing posts, community management, and keeping each platform up to date.
Paid Social Advertising
As part of an integrated advertising strategy, Rocket Launch helps you reach new audiences and achieve organizational goals through social ads. Our customized approach is centered around careful audience development, rigorous A/B testing and tangible, data-driven results.
Likes, follows, comments, and reach, targets, conversions, hashtags and tweets… Rocket Launch knows how to make sense of it all to meet your goals and keep your online reputation sweet!
Reporting & Analytics
At the core of everything we do, a clear data strategy is established upfront and used to make informed decisions throughout. We provide comprehensive monthly analytics reports to monitor growth and make informed adjustments to our content strategy based on data.